Struggling to explain what makes your B&B special?
This guide walks you through crafting a memorable B&B elevator pitch.

👋 Hey there, B&B dreamers and doers! Before we dive in—don’t forget to subscribe and hit that bell so you never miss a new episode or blog drop. Today’s topic? One little pitch that can bring in big bookings.

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Now, let me ask you: if someone asked, “What makes your B&B special?”—could you answer in 30 seconds or less?

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If your answer starts with a pause and ends with “we’ve got comfortable beds,” we’ve got work to do, my friend.

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An elevator pitch isn’t just for Silicon Valley startups. It’s your secret sauce. A one-liner that helps guests—and Google—understand what makes your place the place.

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Stick around—because I’ve got a tip at the end that’ll help you write your elevator pitch in under 15 minutes. No fluff. No thesaurus diving. Just gold.

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What IS an Elevator Pitch Anyway?

Picture this: you’re in a lift with a stranger who just said, “We’re planning a weekend getaway.” You’ve got until the doors ping open to tell them why they should book with you.

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Your elevator pitch is that 20–30 second window. It’s your story—distilled. Not your address. Not your breakfast menu. The reason why your B&B exists and who it’s perfect for.

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💬 Quick test: Can you describe your B&B in 1–2 sentences without listing features?

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If you answered “No,” don’t worry—you’re not alone. Most owners lead with facts. Guests book based on feelings.

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Why Your Pitch Matters (Even If You’re Fully Booked)

Think you don’t need a pitch because you’re already busy? Think again.

🔸 It boosts word-of-mouth referrals

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🔸 It sharpens your website’s homepage copy

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🔸 It helps guests self-select (aka, fewer mismatched bookings)

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🔸 It creates consistency across marketing platforms

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If you’re relying on “We’re a cosy B&B near the lake,” you’re not standing out—you’re blending in like beige wallpaper at a garden centre.

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Want more help like this? Tune into the Bed, Breakfast & Business Podcast: Listen here 🎧

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The 3 Things a Great Pitch Must Do

Here’s the recipe. Think of it like a well-layered trifle—every layer adds flavour.

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1. Identify WHO It’s For

Is your B&B a haven for birdwatchers, bikers, or honeymooners? Be specific.

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Bad: We welcome everyone.

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Better: We help burnt-out city couples find peace on the coast.

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Best: Stressed-out New Yorkers rediscover silence, sea air, and slow mornings at our B&B.

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2. Say WHAT Problem You Solve

You’re not just selling rooms—you’re solving problems. Maybe your guests need a break from noise, a romantic spark, or a work-from-nature escape.

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Think emotionally: “We help couples reconnect without Netflix or noisy neighbours.”

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3. Show HOW You’re Different

This is your flair—your special blend of cinnamon in the scone mix. Is it your homemade kombucha?

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The fact you have zero screens? Maybe it’s that guests get to cuddle your goats.

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🤔 Fun fact: Properties with a “signature experience” are 42% more likely to get repeat bookings.

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Common Mistakes B&B Owners Make (And How to Dodge Them)

Let’s laugh together, shall we?

🙈 Mistake #1: “We have comfortable beds and free Wi-Fi.”
📢 Newsflash: so does literally everyone.

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🙉 Mistake #2: “We’re near attractions.”
🎯 Be more specific. “A 3-minute stroll from historic pub, and yes, the bartender sings.”

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🙊 Mistake #3: “We’re unique.”
If you say it, you’re probably not. SHOW it.

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Real-World Examples That Work

From the “Build Your B&B: From Dream to Doors Open” course, here are a few winners from real owners:

• “We help solo travellers recharge in a tech-free cabin with a 100% digital detox guarantee.”

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• “Our 170-year-old farmhouse is a rustic retreat for food lovers who want to taste Tasmania, one breakfast at a time.”

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• “For artists, introverts, and bookworms—we’re the B&B where silence is golden and the kettle’s always on.”

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🧠 TIP TIME: Write Your Pitch in 15 Minutes Flat

1. Fill in the blanks:

I help [TYPE OF GUEST] who want [EMOTIONAL OUTCOME], by offering [DIFFERENTIATOR].

Example:
I help solo cyclists who need comfort after long rides by offering gourmet breakfasts, a drying room, and local ride maps.

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2. Say it out loud.

Does it sound natural or like a job interview? Tweak.

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3. Stick it everywhere:

Put it on your website, social bios, email signature, and say it whenever someone asks, “What do you do?”

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💡 Usable Tip: Write three versions of your elevator pitch today. One for guests, one for partners, and one for Instagram. Rotate them.

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👉 Want a template to get started? Download the free pitch worksheet at bedsbreakfastsbusiness.com

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You dream of sunny porches and happy guests…
But there’s a to-do list taped to the fridge.

Get the “Your B&B Starter Blueprint” download. It’s how you start smart, not scrambled.

Get your copy now! You can find a link in the show notes.

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What’s the one thing guests say they love most about your place?

Drop it in the comments.

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You Key Takeaways

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In Conclusion

Crafting your elevator pitch isn’t just a branding exercise—it’s how you turn browsers into bookers. When done right, it makes guests say, “That sounds like exactly what I need.”

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And that’s when the bookings start flowing like fresh coffee in the morning.

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🍳 Want help building the entire guest experience from brand to breakfast? Check out our Build Your B&B: From Dream to Doors Open course. It’s where clarity meets action—and fluff gets shown the door.

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Before you go, head to the Beds, Breakfast & Business Blog and check out Building A Strong Bed and Breakfast Online Presence, episode 16. It pairs perfectly with today’s episode.

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🎉 Don’t forget to subscribe and hit the bell. And hey—if this helped, feel free to buy us a coffee. We’ll toast to your pitch-perfect future!