One clear line beats a paragraph of “cosy” every time.
Let’s look at fixing your fuzzy messaging across your site and socials.

Quick reminder to subscribe (and yes, hit the bell). Because your future self deserves fewer “where are my bookings?” panics and more “well… that escalated nicely” occupancy.

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Here’s today’s truth: you can have gorgeous rooms, a cracking breakfast, and still lose bookings if people can’t quickly “get” what you’re about.

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So let me ask you this (and be honest): If someone said, “What makes your B&B special?” could you answer in 30 seconds?
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Or would you do that awkward smile… followed by “We’ve got comfortable beds”?

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If that’s you, don’t worry. You’re not broken. You’re just running a B&B—so your brain is full of check-ins, laundry, eggs, and the mysterious disappearance of teaspoons.

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And stay with me, because near the end I’ll share a simple fill-in-the-blank framework that helps you write your pitch in 15 minutes—without sounding like a brochure wrote it.

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Also, if you like this kind of practical help, you’ll find more on the Beds, Breakfast & Business Podcast and the Beds, Breakfast & Business YouTube Channel.

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Before we carry on, when someone asks what’s special about your place, what do you usually say? Let me know in the comments.

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Get clarity fast: what an elevator pitch actually is

Imagine you’re in a lift and someone says, “We’re planning a weekend away.”

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You’ve got 20–30 seconds before the doors open and they vanish into the wild. Your elevator pitch is what you say in that window.

Not your address.
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Not your breakfast menu.
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Not “we’re close to attractions” (so is a Travelodge).

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Your pitch is your story—distilled: who it’s for, what they get, and why you’re different. Guests choose with feelings first, then justify with details later.

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Quick test: Can you describe your B&B in 1–2 sentences without listing features?
If not, perfect. That means you’ve got an easy win waiting.

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If you want a spoken walk-through of this, listen to the Beds, Breakfast & Business Podcast episode on elevator pitches.

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Stop blending in: why your pitch matters even when you’re “doing fine”

A good pitch isn’t a “marketing extra”. It’s the thing that stops you sounding like every other listing on page one.

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It helps you:

• Sharpen your homepage copy (so people stay, not bounce)

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• Boost word-of-mouth (because people can repeat it)

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• Filter out mismatched guests (less stress, fewer awkward complaints)

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• Stay consistent across Google, OTAs, socials, and emails

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Because “cosy B&B near the lake” doesn’t stand out. It’s beige wallpaper in a garden centre.

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And when your online presence is often your “first lobby”, clarity matters.

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Want more simple frameworks like this? Subscribe to the Beds, Breakfast & Business YouTube Channel—it’s built for busy owners.

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Use the 3-layer trifle formula (yes, trifle): who + feeling + proof

Here’s the framework. One clear layer at a time.

Layer 1: WHO it’s for
Be specific. “Everyone” is not a target market. It’s a wish.

• Bad: “We welcome everyone.”

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• Better: “We host couples who need a quiet reset.”

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• Best: “We help burnt-out city couples swap noise for sea air and slow mornings.”

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Layer 2: WHAT they feel after staying
This is the emotional outcome. Think: relief, romance, calm, adventure, reconnection.

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Layer 3: HOW you prove it’s real
This is your differentiator—something you do that backs up the promise. In the course materials, the strongest brands are built around a clear identity and guest experience (not just “nice rooms”).

Examples of “proof” that works:

• a digital detox setup (no screens + actual alternatives)

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• local produce breakfasts + a “taste of the region” angle

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• bike-friendly storage + routes + hearty early breakfasts

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More resources like this live at BedBreakfastBusiness.com. (Beds, Breakfasts, & Business)

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Avoid these common pitch-wreckers (so you don’t sound like a listing bot)

Let’s laugh with love.

Mistake #1: Listing features like you’re reading inventory
“Comfy beds, free Wi-Fi, parking…”
That’s not a pitch. That’s a checklist.

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Mistake #2: “Near attractions” with zero colour
Try: “Three minutes to the historic pub where the bartender sings.”
Specific beats generic every day of the week.

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Mistake #3: Saying “unique” instead of showing it
If you have to say it… you probably haven’t named it yet.

The best pitches show your personality and make the right guest think: “That’s me.”

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Steal this 15-minute pitch builder (and use it everywhere)

Here’s the promised shortcut. Set a timer. No overthinking.

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Fill in this sentence:

“I help [TYPE OF GUEST] who want [EMOTIONAL OUTCOME] by offering [DIFFERENTIATOR].”

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Example:
“I help solo cyclists who want comfort after long rides by offering hearty breakfasts, a drying room, and local route maps.”

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Now do two quick edits:

1. Say it out loud. If it sounds like a job interview, loosen it.
2. Swap one vague word (“nice”, “cosy”, “lovely”) for something concrete (“firelit”, “coastal”, “tech-free”, “farmhouse”, “bookish”).

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Then stick it everywhere:

• your homepage headline
• your Google Business Profile description (Google Business)
• your social bios
• your email signature
• your “about” section on OTAs

 

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Before the scones… before the smiles…
There’s a strategy.

“Your B&B Starter Blueprint” download gives you the 7 steps every owner needs.

Free. Practical. Charming—just like your future inn.

Get your copy now! You can find a link in the show notes.

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What’s the hardest part for you—choosing a niche, finding the “emotional outcome”, or proving your difference?

Let me know in the comments.

 

Here Are Your Key Takeaways

• Pick a guest, not “everyone”
• Lead with feelings, then proof
• Swap generic for specific details
• Use one sentence, then polish
• Put it everywhere guests look

 

In Conclusion

A strong elevator pitch calms your marketing because it gives guests instant clarity. One sentence can sharpen your website, improve referrals, and attract better-fit bookings. If you want deeper support building your full guest experience—from brand to breakfast—there’s help inside “Build Your B&B: From Dream to Doors Open” course.

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For further reading, pair this with “How to Build a Strong B&B Brand That Stands Out” Episode 70.

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And don’t forget to subscribe… and if this helped, buy us a coffee (we’ll spend it on something sensible… like more coffee)