Wondering how to find the best location for your B&B that guarantees guests will keep coming back?
This episode will help you discover practical tips for choosing a spot that not only meets market demand but also maximises guest appeal and local resources.
When it comes to running a successful Bed & Breakfast, one truth rings clear, location can make or break your business. Your B&B’s location is more than just a dot on the map, it shapes your guests’ experience, influences your bookings, and directly affects your bottom line. Whether you’re opening a new B&B or relocating, understanding the nuances of your chosen spot is key to making it a memorable haven for your guests.
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I am going to explore why location is crucial to a thriving B&B and provide practical tips to help you choose the perfect spot that meets market demand, maximises local resources, and appeals to your target guests. Ready to find out how to nail the perfect location?
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Proximity to Attractions
The first thing to consider when scouting a location is what’s nearby. Guests choose a B&B for a personal, unique experience, often seeking more than just a place to sleep. Proximity to popular attractions like national parks, historic sites, or bustling city centres can increase your appeal dramatically.
Let’s be honest, travellers don’t just wake up and think, “Today, I’m going to stay in the middle of nowhere.” They want to explore! If your B&B is located near activities and attractions, guests are more likely to book. Plus, they may even extend their stay to see more of what the area offers. Take into account the types of travellers you want to attract. Are you marketing to outdoor enthusiasts? Families looking for a relaxing retreat? Culture buffs? This will shape the attractions you need to be near.
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Market Demand
It’s easy to fall in love with a charming village or picturesque landscape, but before you get too attached, make sure there’s actual demand for a B&B in the area. Check out local tourism stats—how many visitors come to the region each year? Is there a steady flow of travellers, or are numbers dipping?
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A great tip is to look for “hidden gem” locations—places that aren’t oversaturated with accommodation but still attract a healthy amount of visitors. You don’t want to compete with dozens of other B&Bs in a tourist-heavy area unless you have a very unique (oops, there’s that word) twist on your services. Think about smaller towns near major cities. Many tourists prefer quieter spots and would happily stay outside the hustle and bustle if it means a more personalised, peaceful stay.
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If there are few accommodations in the area, it could signal untapped potential. However, make sure to investigate why there’s so little competition. It could be due to lack of demand or infrastructure. Doing your homework will help you avoid regretting your choice later.
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Accessibility & Convenience
Sure, a remote countryside B&B can sound dreamy, but if it’s difficult to access, you might struggle to fill rooms. Think about how your guests will arrive—by car, public transport, or even bike? Is there ample parking nearby? Are there well-maintained roads leading to your property?
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Guests should be able to get to your B&B easily. If they spend hours trying to navigate confusing routes or broken roads, they’re likely to arrive frustrated. And we all know a frustrated guest is not the best review writer!
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Convenience is also key. What services are nearby? Shops, restaurants, and gas stations can add to the convenience of your location. And in the age of technology, a strong internet connection is practically a necessity for modern travellers. Think about those little details. These may not seem as glamorous as the view from your window, but they’ll significantly affect your guests’ experience.
Use What’s Around You
No B&B exists in isolation. The community around you can be a great asset in making your business thrive. Partner with local businesses, offer discounts at nearby restaurants, create packages that include local tours, or arrange for artisanal breakfast items from nearby farms. By tapping into the local economy, you not only improve your guests’ experience but also build a supportive relationship with your neighbours.
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Think of how much easier it would be to run a B&B when you can easily source fresh produce, laundry services, or housekeeping staff locally. The best locations allow you to integrate with the local community rather than struggle for resources.
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Are you located in a small town or near a cultural hub? Play that up! Guests love to experience the “local flavour,” and if you can incorporate that into your offerings, you’re already winning. And don’t forget the power of word-of-mouth. Guests who have enjoyed their stay will recommend your B&B to others. A welcoming community surrounding your business can only add to that charm.
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What’s the View Like?
Believe it or not, the view from your B&B can be a selling point. Whether it’s an ocean view, a mountain backdrop, or a lovely garden, people want to relax and soak in the surroundings. A peaceful, picturesque setting often translates into happy, relaxed guests.
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While not every B&B can have sweeping views of a valley or glittering sea, do your best to highlight your location’s natural beauty. A charming village lane can be just as appealing as a beach sunset if marketed correctly. Take note of what’s around you—gardens, rivers, or quaint town centres—and make them a focal point in your branding.
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Time to Choose Your Spot
Location really is everything. It affects who your guests are, what activities they enjoy, and how easy their stay is. When choosing the perfect spot for your B&B, think beyond the initial romance of a picturesque landscape. Look at the practical side of things—market demand, accessibility, and local resources. These will determine whether your location will be a long-term success.
Feeling overwhelmed by the endless data and tactics needed to elevate your B&B? Breathe easy with our complimentary guide, ‘Crafting the Perfect Stay—25 Essential Insights for Bed and Breakfast Owners.’ This guide is like the secret ingredient to your morning brew, brimming with strategies and wisdom. Get your copy today and transform your property into a memorable retreat that guests will rave about!
What kind of guests are you hoping to attract? Do you have a dream location in mind?
Let us know in the comments.
In Conclusion
Your B&B’s location is at the heart of your success. Whether it’s about being near attractions, ensuring convenience, or having a great view, where you set up shop will shape your guests’ experience and your business’s future. By carefully choosing a site based on these tips, you’ll not only attract more bookings but also create a memorable experience that guests can’t wait to share with others.
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Have you considered your B&B’s location from all angles? Start planning now and make sure your guests are greeted with more than just a room—they’ll discover an unforgettable experience!
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In the next episode, I’ll talk about Navigating Licensing and Zoning Regulations.
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT
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Serious about taking your business to the next level? Sign up for the “Inn-side Track: Mastering Your B&B Business” course
https://courses.keystonehospitalitydevelopment.com/course/inn-side-track-mastering-your-bb-business/
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Grab your copy of the “Crafting the Perfect Stay: 25 Essential Insights for Bed and Breakfast Owners” PDF
https://bedsbreakfastsbusiness.com/crafting-the-perfect-stay-25-essential-insights-for-bed-and-breakfast-owners-download
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.Gerry MacPherson
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