This episode shows simple Instagram for B&Bs strategies that take less than 30 minutes a week. Learn 5 simple strategies that take the stress out of posting.

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If you’re a B&B owner and Instagram makes you want to throw your phone into the scone batter—this one’s for you.

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Let’s be honest, social media can feel like shouting into the void. You’re busy running a real business, not playing influencer in a hat made of sourdough and hashtags. The good news? You don’t need viral dances or perfect aesthetics to get real results from Instagram. You just need a few small wins—and today, we’re serving them up like a warm croissant on a chilly morning.

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Stay with me to the end—I’ve got a secret scheduling hack that’ll save you hours each month. (You’ll thank me later.)

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📷 Why Instagram Still Matters for B&Bs

Pop quiz: Which app do your future guests check more often—TripAdvisor or Instagram?
(Answer: Instagram. And their DMs are wide open.)

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Instagram isn’t just for influencers and avocado toast. It’s where travellers dream, plan, and bookmark places they want to stay. If your B&B isn’t popping up on their feed, you’re missing out on bookings.

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But here’s the thing: most B&B owners feel completely overwhelmed by what to post, when to post, and why no one’s liking that photo of your award-winning poached pears.

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🧠 Start With Just One Strategy

Tip of the Week: Pick ONE strategy and commit for 30 days. Don’t try to do everything.

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Start with posting three times a week. That’s it. Rotate between:

• A beautiful room or view from your B&B.

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• A behind-the-scenes moment (you making breakfast, changing the flowers, etc.).

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• A guest testimonial or review graphic.

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That’s 12 posts a month. Easy-peasy.

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What’s something your guests always ask to photograph? Post that.

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🎧 Listen to the Bed, Breakfast & Business Podcast for more quick wins:
👉 bedsbreakfastsbusiness.com/podcast

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⏱️ Batch It, Schedule It, Forget It

Let’s talk time. The number one complaint I hear is:

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“I just don’t have time for social media.”

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Here’s the solution: Batch create 12 posts in one afternoon and schedule them using Meta Business Suite (it’s free).

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💡 Bonus: Add captions with FAQs you already answer every week, like check-in times or breakfast options. You’re not just posting—you’re reducing your admin!

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Teaser alert: There’s a dead-simple content calendar you can copy—grab it in the free download below!

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🧁 Be You, Not a Brand

Your guests aren’t looking for perfection. They’re looking for you.

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Think of your B&B Instagram like chatting to a future guest over breakfast. Share:

• Your story (why you opened the B&B)

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• Your morning coffee view

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• The local bakery you recommend

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• Your dog, if you have one. (Seriously. Dogs = likes.)

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Instagram Stories? Use them to say “Good morning from the garden,” or show off a new dish. Just 10 seconds, and you’re done.

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💬 Question: What’s one thing about your B&B that makes guests smile every time? Post that this week.

 

📈 Use Hashtags Without the Headache

Here’s your plug-and-play starter set of hashtags:

• #bedandbreakfast
• #weekendgetaway
• #bbowners
• #countryescape
• #bbbreakfast
• #bnbstay
• #smallstaylove
• #hiddenplaces
• #bnbhosts
• #bbdreams

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Pro Tip: Save your favourite hashtags in a Notes app, and paste them in every time.

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⛱️ Don’t Post? Use Comments Instead

Not ready to post yet? No problem.

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Spend 10 minutes a day commenting on local businesses’ posts (the café down the road, the tourist site nearby). This puts your name in front of locals and their visitors.

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Plus, Instagram loves engagement. It rewards you with better reach—even if you haven’t posted in a week.

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🎯 “Engagement is the new advertising.” That’s straight from the Mastering B&B Management course.

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🧠 Teaser: Secret Scheduling Hack

Ready? Use Canva’s content planner. It’s drag-and-drop simple. Design, write, and schedule posts from one place.

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Set it up once a month, and you’re done. Put the kettle on—you’ve earned it.

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Guests won’t remember your thread count.
They’ll remember how you made them feel.

“Your B&B Starter Blueprint” shows you how to turn comfort into connection.

Download it now! You can find a link in the show notes.

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What’s working for you on Instagram?

Drop a comment.

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Here Are You Key Takeaways

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In Conclusion

Instagram doesn’t need to be a full-time job. With the right approach, it can bring the kind of guests you actually want—without spending hours online.

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When you simplify your strategy, stay consistent, and show up as you—that’s where the magic happens.

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And if you want to go deeper into content planning, guest engagement, and booking strategy, check out the “Build Your B&B: From Dream to Doors Open” course on our website.

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📖 Want to keep going? You might like this post, Boost Your Bookings-Your 30-Day BnB Social Media Makeover. Episode 18.

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🔔 Subscribe so you never miss an episode—and if this helped, feel free to buy us a coffee ☕.