Description

• Website Conversion Audit Template (PDF + Checklist): Walk through your website page by page and identify exactly what’s costing you bookings. Covers homepage, room pages, booking flow, mobile experience, and trust signals.

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• SEO Starter Templates (Google Sheets + PDF): Keyword research framework, on-page SEO checklist, and local search optimisation guide — written in plain English, not tech jargon. Get your B&B showing up when guests search your area.

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• Email Capture & Guest List Builder: Ready-to-use sign-up form copy, welcome email sequences, and pre-arrival messaging templates. Turn one-time visitors into repeat direct bookers.

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• Google Business Profile Optimisation Guide (PDF): Step-by-step instructions to claim, complete, and optimise your listing so you show up in local search and Google Maps — where most guests start their research.

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• Social Media Content Framework (PDF + Planner): A 30-day content calendar with post ideas, caption templates, and hashtag strategies designed to drive traffic to your website, not just collect likes.

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• Rate Parity Strategy Guide (PDF): How to price your direct channel competitively without undercutting your OTA listings — and how to add value that makes booking direct the obvious choice.

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• Bonus: Direct Booking Tracking Dashboard (Excel + Google Sheets) — monitor your direct vs OTA booking ratio month by month and see exactly where your growth is coming from.

• Reduce OTA dependency and keep more of every booking.

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• Build a guest email list that drives repeat direct bookings.

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• Show up in local search results when travellers are planning their trip.

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• Turn your website from a digital brochure into a booking machine.

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• Get a repeatable system — not just one-off tips.

• Licence: Single-property use
• Formats: Excel (.xlsx), Google Sheets, PDF