Practical tips that ensure your guests leave with lasting memorable experiences.
Stay with me to find out more.
To create a memorable experience for your guests is not a relative advantage but a necessity. The transformation of guest interaction and the way all touchpoints can be maximized toward standout experiences meeting not only but exceeding guest expectations.
Positive Guest Relations
Every guest touchpoint is another opportunity for your B&B to make a good or bad impression, even after a reservation has already been made. Negative aspects are recognized as critical issues in a guest relationship. In addition, a positive touch or a wow experience can contribute to strong emotional bonding, generating not only repeat business but also word-of-mouth referrals. What if a guest walked into your inn, was greeted by name, and handed an itinerary of area attractions that are customized based on their interests? This is where the active listening approach would come in to understand what the guest wants.
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The Art of Active Listening and Personal Response
Listening to what your guests ask for or even what they are talking about lets you avail services that become part of them and their experiences. For example, if a guest is showing an interest in the folklore of the in the area, then arranging a storytelling evening at your B&B might take a simple interest into an unforgettable part of their stay.
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Harnessing Guest Feedback to Improve Continuously
Positive or negative feedback that comes in maybe a veritable mine of information for fine-tuning a strategy for the guest experience. Encourage your guests to share what they think so you know the areas that need improvement and the ones that are working for them. That can be as simple as changing the breakfast menu according to the guest’s taste or changing the design of rooms to be more comfort.
Technology as an Enabler of Guest Interaction
Today, digital technology can do much to make the experiences of guests more relevant to the individual, starting from automatic check-in to room settings controlled from the guest’s smartphone. This means that intelligent rooms would make the lights, temperature, and entertainment systems more befitting according to the preference of the guest, hence making a stay more comfortable.
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Developing a Service Excellence Culture Among the Workforce
The facilities you offer are no more important than the attitude and performance of your staff. Training your staff in the ethos of exceptional service and giving them the power to make decisions can lead to more personalized and proactive guest service. Imagine a situation when a guest seems interested in a certain local dish. Well-trained staff can turn that question into a cooking demonstration or with the chef for a tasting session. From a simple question to an event to remember.
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Local Culture Integrated Into The Guest Experience
Your B&B is not a place to stay, it is the window to local cultures. Bring in the local art, traditions, and foods for your guests to experience, so they feel the destination is at your property. It might be through working with local artists to display their work within the property, using local foodstuffs in a dining menu, or maybe offering tours that represent the area’s history and culture.
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Walking Guests To Their Vehicles
The departure of a guest is just as important as their arrival. A pleasant and memorable departure may leave the guest with a lasting good impression. A little thank-you note, small parting gift, or warm goodbye really goes a long way. For example, you may leave a small parcel of local treats or a thank-you note in their room before they check out, in order to enhance the feeling of positive experiences, like when they decide to come back or recommend your B&B to their friends.
Feeling overwhelmed by the endless data and tactics needed to elevate your B&B? Breathe easy with our complimentary guide, ‘Crafting the Perfect Stay – 25 Essential Insights for Bed and Breakfast Owners.’ This guide is like the secret ingredient to your morning brew, brimming with strategies and wisdom. Get your copy today and transform your property into a memorable retreat that guests will rave about!
How do you ensure that your interactions genuinely enhance guest experiences?
Let me know in the comments.
In Conclusion
It is said that in a bed and breakfast business, every encounter with a guest is an opportunity to establish a really memorable experience. Personal experiences linked with service excellence and managed by technology can lead to improvements in guest satisfaction and the creation of more competitive reputations. Remember, good feelings from good experiences translated into measurable results with guests that can lead to repeat guests, positive reviews, and word-of-mouth business.
We invite you to share your experiences in enhancing guest interactions at your B&B.
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In the next episode, I will talk about Opportunities for Memorable Experiences..
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT
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Serious about taking your business to the next level? Sign up for the “Inn-side Track: Mastering Your B&B Business” course
https://courses.keystonehospitalitydevelopment.com/course/inn-side-track-mastering-your-bb-business/
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Grab your copy of the “Crafting the Perfect Stay: 25 Essential Insights for Bed and Breakfast Owners” PDF
https://bedsbreakfastsbusiness.com/crafting-the-perfect-stay-25-essential-insights-for-bed-and-breakfast-owners-download
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.Gerry MacPherson
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